Energy Institute (EI)
Background
The Energy Institute is a professional organisation for engineers and other professionals in energy-related fields. The EI was formed in 2003 by the merger of the Institute of Petroleum and the Institute of Energy. It has an international membership of about 20,000 people and 200 companies.
Aims
What were your objectives in using the PLD platform?
Our primary objective for launching EI Connect was to foster a stronger culture of knowledge sharing and professional growth. We wanted a structured, scalable way to connect members across different areas of energy to facilitate skill development, support career progression, and ensure that they felt empowered, engaged, and connected.
Promotion Methods
How have you promoted your platform to potential users?
We take a multi-channel approach to ensure high engagement. This includes feature spotlights in our monthly newsletters and social media channels and targeted promotional campaigns to certain categories of our membership. We also integrate the platform into our onboarding process, ensuring new hires understand it as a core benefit from day one.
Do you feel your promotion methods have worked for you?
Yes, they have been highly effective. By focusing on both top-down leadership endorsement and grassroots 'champion' support, we achieve steady growth in sign-ups. We’ve seen a consistent flow of new mentor/mentee profiles, which confirms that our messaging resonates well with our members' needs.
Results
Do you feel your objectives have been met?
We are very pleased with the results. EI Connect provides a structured programme that we can easily track and manage. We have seen tangible benefits in how our members collaborate and have received great feedback from participants who feel more supported in their career development.
Can you share any user feedback on how they have found it beneficial?
The feedback from our users has been very positive. Many mentees have mentioned that the matching process helped them find mentors they wouldn't have otherwise met, giving them fresh perspectives on their career paths. Mentors have shared that it has been a rewarding way to build their own leadership skills. Overall, users appreciate the platform's ease of use and the fact that it gives them a dedicated space to focus on their growth.
What the client has to say about working with PLD
How have you found working with PLD?
Working with PLD has been a true partnership. Their team provide excellent guidance, which makes the service feel manageable and stress-free. Their ongoing support and willingness to help us refine the programme have been invaluable to our success.
How easy have changes been to make and how responsive do you find the PLD support?
The platform is highly intuitive, making it easy for us to make minor adjustments ourselves. When we have required more complex changes or needed guidance, the PLD support team has been exceptionally responsive. They are always quick to offer solutions or walk us through the best way to achieve our goals within the system
Katy Nash
Professional Development Officer | Energy Institute
